Learfield

Learfield is a collegiate sports marketing company, representing more than 200 of the nation’s top collegiate properties including the NCAA and its 89 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. Wikipedia

Newsfeed

• Learfield Appoints Jeff Miller as General Manager of Princeton Sports Properties
  April 16, 2025 by Eric Beovich
  PRINCETON, N.J. – Learfield, the exclusive multimedia rightsholder for Princeton Athletics, has named Jeff Miller the General Manager of its locally based team, Princeton Sports Properties. Miller is an industry veteran who takes over the GM position with Princeton Sports Properties after spending 17 years leading Learfield’s Vanderbilt Sports Properties team in Nashville. “I am […]
• Oklahoma Baseball and Homeland Introduce On-Field Logo Sponsorship at L. Dale Mitchell Park
  April 11, 2025 by [email protected]
  Oklahoma becomes the first SEC baseball program to feature an on-field logo NORMAN, Okla. (April 11, 2025) — The University of Oklahoma, Homeland — Oklahoma’s largest locally owned grocery chain — and Learfield’s Sooner Sports Properties have announced an expansion of their partnership, bringing the Homeland brand in front of OU baseball fans this season. […]
• Sweet Trends and Elite Insights from March Madness and Learfield’s Enterprise Partners in the Final Four
  April 9, 2025 by [email protected]
  Powered by  Learfield’s Fanbase™   All eight participants in the 2025 Men’s and Women’s Final Four partner with at least two of Learfield’s business lines (Learfield MMR, CLC, Paciolan, SIDEARM), and those business lines represent at least six of the eight national title contenders. With this many ties across the enterprise to all participating athletic […]
• Learfield Appoints Sean Ferretti as General Manager of Vanderbilt Sports Properties
  April 9, 2025 by Eric Beovich
  NASHVILLE – Learfield, the exclusive multimedia rights holder for Vanderbilt University Athletics, announced today that Sean Ferretti has been hired as General Manager of its locally based team, Vanderbilt Sports Properties (VSP).  Ferretti is a 15-year veteran in business development and corporate partnerships with a strong background in the sports and entertainment industry. His career […]
• Providence Friars Sports Properties Announces New Partnership with Paradigm Windows
  April 8, 2025 by [email protected]
  PROVIDENCE, R.I. — April 8, 2025 — Providence Friars Sports Properties today announced a new partnership with Paradigm Windows, a leader in high-quality, energy-efficient vinyl windows and doors. As a proud sponsor, Paradigm Windows will receive significant exposure across Friars men’s basketball and hockey games during the 2025-26 season, with their branding displayed prominently on TV-visible, […]
• Learfield and SportsBug Announce Strategic Alliance
  April 3, 2025 by [email protected]
  No-Delay, Real-Time Play-by-Play Audio Broadcasts will be made available to College Sports Fans While Watching Live Sports in Stadiums & Arenas Learfield, leading media and technology company powering college athletics, engaging with 107+ million fans, will partner up with SportsBug and their innovative technology to deliver play-by-play radio streaming broadcasts in real-time with no delay […]
• Vig Returns to Omaha Sports Properties as General Manager
  April 2, 2025 by [email protected]
  OMAHA, Neb.  – Brianna (Bri) Vig has been appointed General Manager of Omaha Sports Properties, as announced today by the University of Nebraska at Omaha’s multimedia rightsholder, Learfield. Vig, the property’s former business development manager, has worked in college multimedia rights, sponsorship sales and partnerships since 2019. Prior to joining Learfield’s multimedia rights team representing Omaha […]
• Providence College Athletics and The Laborers’ International Union of North America (LIUNA) – New England Region Expand Partnership for the next Five Years
  March 31, 2025 by Eric Beovich
  PROVIDENCE, R.I. – Providence College Athletics and the Laborers’ International Union of North America (LIUNA) – New England Region, through its Labor/Management Funds and multimedia rights holder Providence Sports Properties have announced a vast partnership expansion with the Laborers’ that includes a significant new investment into Providence College Athletics and endowed scholarships. LIUNA is a powerhouse […]
• Learfield College Rodeo Teams Up with Bullfrog Recruiting Solutions to Enhance College Rodeo Recruitment
  March 26, 2025 by lanie.angel
  PLANO, Texas – In a strategic move to enhance the recruitment process for college rodeo programs, Learfield College Rodeo announced today a new partnership with Bullfrog Recruiting Solutions that will optimize and streamline the recruiting journey for rodeo coaches and student-athletes. Through this collaboration, each Learfield College Rodeo school will gain access to Bullfrog’s advanced […]
• Nissan Teams Up with Learfield Studios to Launch Kickstart Your Day Video Series Ahead of March Madness
  March 21, 2025 by [email protected]
  Plano, Texas (March 21, 2025) — Leading up to March Madness, Nissan launched Kickstart Your Day, a social-first Name, Image, Likeness (NIL) athlete video series featuring four standout basketball players from the University of Kansas and the University of South Carolina, created in partnership with Emmy Award-winning Learfield Studios. The series highlights the Nissan Kicks […]