Learfield

Learfield is a collegiate sports marketing company, representing more than 200 of the nation’s top collegiate properties including the NCAA and its 89 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. Wikipedia

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  • UNC “Fill the Pantry” Food Drive Tips off February 1st, Sponsored by Wegmans
    by [email protected]
    Non-Perishable Food Items Accepted at Chapel Hill Store in Support of FoodWell Food Pantry at UNC Health through February 28th Chapel Hill, NC (February 1, 2025) – Carolina Athletics and Wegmans are once again teaming up to launch their third annual “Fill the Pantry” campaign, benefiting the FoodWell food pantry at UNC Health. This initiative […]
  • DICK’S Sporting Goods Named Official Sporting Goods Retailer of the Texas Longhorns
    by Eric Beovich
    DICK’S and Texas Athletics Ink Exclusive Multi-Year Sponsorship Featuring Student-Athlete NIL Opportunities PITTSBURGH – Today, The University of Texas at Austin Athletics and DICK’S Sporting Goods announced an exclusive multi-year brand sponsorship that names DICK’S as the “Official Sporting Goods Retailer of the Texas Longhorns.” In addition to co-branding with the iconic Texas Longhorns logo […]
  • Nemacolin Named the Official Resort of West Virginia Athletics
    by Eric Beovich
    MORGANTOWN, W.V. – West Virginia Athletics and Nemacolin announced today that the Farmington, Penn., resort has been named the “Official Resort of West Virginia Athletics” in a partnership facilitated by athletics multimedia rights holder Mountaineer Sports Properties. A resort like no other, Nemacolin has been creating magical moments in Pennsylvania’s Laurel Highlands since 1987, and […]
  • Valvoline Inc. Partners with The Ohio State University Athletics and University of Tennessee Athletics  
    by [email protected]
    Valvoline Instant Oil ChangeSM aligns with two great athletic programs to showcase their commitment to training and expertise LEXINGTON, Ky., Jan. 23, 2025 – Valvoline Inc. (NYSE: VVV), the quick, easy, trusted leader in preventive automotive maintenance, today announced it is the proud sponsor of The Ohio State University Athletics and University of Tennessee Athletics. […]
  • 12 Insights and Trends from the First Ever 12-Team College Football Playoff
    by [email protected]
    Powered by Learfield’s Fanbase Learfield is leveraging an unparalleled amount of fan data to create authentic connections, inform decision making, and drive new revenue every single day through Fanbase. A proprietary fan data platform, Fanbase boasts more than 6 billion fan data points, 66 million first-party fan records and 100 million unique digital fan profiles. […]
  • Upscale CBD & VuVuV CBD Team Up with UC Davis Athletics for Exclusive Multi-Year Partnership
    by Eric Beovich
    Partnership through Learfield’s UC Davis Sports Properties to combine Upscale & VuVuV’s Unique Marketing Assets with Learfield’s Data and Digital Expertise and Fan365 Platform DAVIS, Calif. – UC Davis Athletics and health, wellness and personal care products company Upscale CBD & VuVuV CBD Petline announced Monday an exclusive multi-year partnership facilitated by UC Davis Sports Properties, […]
  • Louisiana Athletics and Learfield Ink Long-Term Multimedia Rights Partnership Renewal
    by Eric Beovich
    LAFAYETTE, La. – Learfield and the University of Louisiana Athletics announced today an early agreement on a long-term renewal of their existing partnership, which sees Learfield continue to represent the Ragin’ Cajuns on all multimedia and sponsorship rights agreements. Learfield’s Ragin’ Cajuns Sports Properties has served as Louisiana’s exclusive multimedia rights holder since 2018, providing innovative […]
  • Element Electronics Teams Up with Ohio State Dance Team as Presenting Sponsor for the Program’s Postseason Campaign at UDA Nationals
    by [email protected]
    The partnership includes a comprehensive NIL collaboration with the team, along with the gifting of 60 55-inch Element TVs to each member of the Spirit Program. Columbus, Ohio — January 15, 2024 — As The Ohio State University Dance Team prepares for the UDA Collegiate National Championship, Element Electronics is proud to serve as the […]
  • Houston Athletics and Learfield Announce Multimedia Rights Renewal
    by [email protected]
    Houston will Leverage Learfield’s Integrated Solutions to Drive Revenue for its Athletics Programs and Student-Athletes Houston, TX (January 14th, 2025) – University of Houston Athletics is renewing its 20-plus year relationship with Learfield, the media and technology company powering college athletics, signing a multi-year renewal to their exclusive multimedia and sponsorship rights partnership. Houston will […]
  • UNLV Partners with Learfield on College Rodeo Business
    by lanie.angel
    LAS VEGAS – The UNLV Rodeo team and Learfield – the media and technology company powering college athletics – announce a new partnership through the company’s College Rodeo division to drive revenue and increase exposure for the sport. Through this collaboration, Learfield will leverage its innovative, data-driven strategies in digital and on-site fan engagement, in-venue […]