Learfield

Learfield is a collegiate sports marketing company, representing more than 200 of the nation’s top collegiate properties including the NCAA and its 89 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. Wikipedia

Newsfeed

• University of Texas Athletics Names Verdadero Tequila the Official Tequila of the Longhorns
  July 30, 2026 by [email protected]
  The multiyear sponsorship is highlighted by branded premium hospitality areas to connect with Texas fans. AUSTIN, Texas (July 30, 2026)—Building on a commitment to deliver premium game day experiences and engagement opportunities for Longhorns fans, Texas Athletics today announced it is teaming up with Verdadero Tequila to serve as the Official Tequila Sponsor of the […]
• Elise Woodward Named Washington Football Radio Play-By-Play Host
  July 28, 2026 by [email protected]
  SEATTLE – University of Washington Athletics and Learfield’s Huskies Sports Properties announce the hiring of Elise Woodward as the new radio play-by-play voice of Husky Football. Woodward moves up to the booth after more than two decades of reporting on Husky Football from the sidelines “We are excited to name Washington alumna and former student-athlete […]
• Ohio State Athletics and JPMorganChase Announce Landmark Partnership
  July 28, 2026 by Eric Beovich
  COLUMBUS, Ohio – Ohio State Athletics today announced a landmark partnership with JPMorganChase, uniting a global leader in education, research and athletics with the global leader in financial services. The agreement, JPMorganChase’s first in college athletics, designates Chase as the official bank sponsor of Ohio State Athletics and the new jersey patch partner across Ohio […]
• Learfield and Adventure 33 Join Forces to Shape the Future of Audio Distribution
  July 27, 2026 by [email protected]
  DALLAS, TX (July 27, 2026) – Learfield, the leading media and technology company powering college athletics, today announced a strategic partnership with Adventure 33 to launch Prism, a first-of-its-kind distribution platform built to power Learfield’s terrestrial radio affiliates nationwide. Together, Learfield and Adventure 33 have developed Prism, a modern, cloud-based platform that advances the next […]
• Built Together in Champaign, Leading Together Nationally Illinois Athletics and Busey Bank Announce Expanded Partnership
  July 27, 2026 by Eric Beovich
  CHAMPAIGN, Ill. – The University of Illinois Division of Intercollegiate Athletics (DIA) is proud to announce the expansion of its longstanding relationship with Busey Bank, deepening a partnership rooted in more than 150 years of shared history, community impact and commitment to excellence. As part of the agreement, Busey Bank will become the Official Financial […]
• Georgia Southern Athletics and Learfield Announce Long-Term, Enterprise-Wide Partnership Renewal
  July 22, 2026 by Eric Beovich
  STATESBORO, Ga. – Georgia Southern Athletics and Learfield, the leading media and technology company powering college athletics, announced today a 10-year extension to their longstanding relationship that dates back over a decade.  In addition to seeing Georgia Southern Sports Properties (GSSP) continue as the exclusive multimedia rights holder of the Eagles, Learfield will also continue to provide integrated revenue generation and […]
• Tulane Athletics Names American Safety as First Jersey Patch Partner for Green Wave Baseball and Volleyball
  July 22, 2026 by [email protected]
  Fast-growing local company inks Tulane Athletics’ largest corporate contribution  NEW ORLEANS (July 22, 2026) — Tulane Athletics and American Safety, in partnership with Learfield’s Tulane Sports Properties, today announced a five-year jersey patch agreement naming American Safety the official jersey patch partner for Green Wave baseball and volleyball. The agreement, which will be the department’s […]
• Citadel Credit Union Named Official Credit Union of Drexel Athletics Through New Multi-Year Partnership
  July 21, 2026 by Eric Beovich
  PHILADELPHIA – Drexel Athletics, Citadel Credit Union, and Learfield’s Dragons Sports Properties today announced a multi-year partnership naming Citadel the Official Credit Union of Drexel Athletics. The multi-faceted agreement will bring Citadel branding to Sam Cozen Court at the Daskalakis Athletic Center, expand visibility across Drexel Athletics and Recreation facilities, and create new opportunities for fan engagement, […]
• Vanderbilt Athletics and SRM Concrete Expand Foundational Partnership with All-Sports Jersey Patch
  July 21, 2026 by [email protected]
  NASHVILLE, Tenn. — SRM Concrete will become the first all-sports jersey patch partner in Vanderbilt Athletics history beginning with the 2026–27 athletic year, building on the bold partnership between cornerstones of the Nashville community. Expanding the partnership creates new opportunities for SRM Concrete, the nation’s No. 1 ready-mix concrete producer, to engage directly with Commodore […]
• University of Texas Athletics and ShopBack Launch Year-Round Shopping Rewards Platform for Longhorns Fans
  July 17, 2026 by [email protected]
  The multi-year sponsorship delivers cashback rewards, student-athlete collaborations, year-round fan experiences and the new ShopBack Gate to Longhorn Nation. AUSTIN, Texas — Texas Athletics and mobile-first shopping and rewards platform ShopBack today announced a new relationship that names the company the Official Shopping Rewards Sponsor of the Texas Longhorns, giving Longhorns fans new ways to earn […]