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Learfield

Learfield is a collegiate sports marketing company, representing more than 200 of the nation’s top collegiate properties including the NCAA and its 89 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. Wikipedia

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  • SFA Athletics Announces Sponsorship with Concenture Wealth Management
    by Eric Beovich
    Houston-based firm becomes Official Wealth Management Sponsor of SFA Athletics, logo to be featured on WRJ Coliseum hardwood NACOGDOCHES, Texas – Stephen F. Austin Athletics is proud to announce a new sponsorship with Concenture Wealth Management (CWM), naming the Houston-based firm as the Official Wealth Management Partner of SFA Athletics. As part of the multi-year agreement […]
  • Brian Bille Appointed General Manager of Learfield’s Mississippi State Bulldog Sports Properties
    by Eric Beovich
    STARKVILLE, Miss. – Learfield, the exclusive multimedia rights holder of Mississippi State Athletics, has announced Brian Bille as the General Manager of its locally based team, Mississippi State Bulldog Sports Properties. “Brian joins us at a pivotal moment for college athletics,” said Zac Selmon, Director of Athletics at Mississippi State. “As we experience rapid transformation […]
  • USAA Named Preservation Partner of Army West Point Athletics
    by Eric Beovich
    All 30 Programs and 1,200 Cadet-Athletes to Benefit from Shared Values and Services WEST POINT, N.Y. – The Army West Point Athletic Association (AWPAA) and USAA, one of the nation’s leading insurance, banking, and financial services providers, today announced the expansion of a partnership rooted in shared values of service, leadership, integrity, and excellence. The […]
  • Alabama Football and Gatorade Launch New Original Series, “The Moment”
    by Eric Beovich
    Five Crimson Tide standouts take fans inside the biggest plays of the season with an exclusive film-room storytelling experience TUSCALOOSA, Ala. — Every game has a moment. Every moment has a story. Now, Alabama fans will get the chance to experience those moments like never before. Alabama Football and Gatorade are proud to present The […]
  • The University of Oklahoma Extends Long-Term Partnership with Learfield’s Sooner Sports Properties and Announces the Sooner Evolution Center
    by Eric Beovich
    Norman, OK – The University of Oklahoma (OU) Athletics Department and Learfield, the leading media and technology company powering college athletics, announced today an extension of their 30-year partnership that marks a new chapter of innovation for Sooner student-athletes, fans, and partners. Under the extended agreement, Oklahoma and Learfield will build the Sooner Evolution Center, an […]
  • Onrise and Learfield Partner to Bring Comprehensive Mental Health Care to College Athletics
    by [email protected]
    Two CEOs and parents unite to provide the support they want for their own college athlete children. Dallas, TX (June 8, 2026) – Onrise, the leading mental health platform for athletes, today announced a strategic partnership with Learfield, the leading media and technology company powering college sports . The collaboration will offer Onrise’s comprehensive mental […]
  • Brown University Athletics Enters Innovative Partnership with FirstPoint USA
    by Eric Beovich
    Collegiate Recruiting Agency to serve as first jersey patch sponsor of Brown Men’s Rugby PROVIDENCE, R.I. – The Brown University Division of Athletics and Recreation announced today an innovative new partnership with FirstPoint USA designed to enhance collaboration between the Division and the international athlete recruiting agency, which helps identify opportunities for prospective student-athletes. Through the […]
  • WVU Athletics Names The Goat WV Pub the Official Sports Pub of the Mountaineers
    by Eric Beovich
    The Goat WV PUB to host live, year-round Gold & Blue NIL Show MORGANTOWN, W. Va. – West Virginia Athletics and Mountaineer Sports Properties announced today a five-year partnership extension with The Goat WV Pub that includes the creation a new Gold & Blue NIL Show. Now designated through the significant partnership expansion as the Official […]
  • Mustang Partners Announces Innovative Partnership with Krida to Launch SMU Mustang Coin Platform
    by [email protected]
    DALLAS – Mustang Partners today announced an innovative, multi-year partnership with Krida, a digital engagement platform founded by Bhavesh Kalia, a graduate of SMU’s Cox School of Business. The agreement will launch the SMU Mustang Coin as a new fan engagement platform designed to connect Mustang fans, student-athletes, and students through interactive digital experiences and […]
  • Women’s College Sports Sponsorships Are Driving the Future of College Athletics
    by [email protected]
    The post Women’s College Sports Sponsorships Are Driving the Future of College Athletics appeared first on Learfield.