Learfield

Learfield is a collegiate sports marketing company, representing more than 200 of the nation’s top collegiate properties including the NCAA and its 89 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. Wikipedia

Newsfeed

• SMU Athletics and Learfield Name Kyle Beatrice Robbins General Manager of Mustang Sports Properties
  March 5, 2026 by Eric Beovich
  DALLAS – SMU Athletics and Learfield have named Kyle Beatrice Robbins the General Manager of Learfield’s Mustang Sports Properties, a revamped leadership position that will drive integrated partnership strategy, revenue growth and long-term brand development for Mustang Partners and the SMU athletics enterprise. Robbins brings extensive experience in strategic partnership development, sponsorship revenue platforms and […]
• Longhorns Name LLH Healthcare the Official Employee Benefits Sponsor of Texas Athletics
  March 4, 2026 by Eric Beovich
  AUSTIN – LLH Healthcare and Texas Athletics announced today a new long-term, multi-faceted sponsorship designed to reach The University of Texas community and businesses through year-round storytelling in the spirit of LLH’s “Live Life Healthy” mantra. The comprehensive collaboration, facilitated by Longhorn Sports Properties – the locally based team of Learfield and exclusive multimedia rights holder […]
• Tyson Foods Strengthens Razorback Partnership with Landmark Athletics Sponsorship of All Varsity Sports
  March 4, 2026 by [email protected]
  Expanded partnership reinforces shared commitment to community, students, and nutritious protein Springdale, AR.–(March 4, 2026) — Tyson Foods and the University of Arkansas Department of Intercollegiate Athletics announced today an expanded partnership, introducing one of the first ever jersey patch sponsorships and creating one of the most visible brand integrations in college sports. Beginning with […]
• DIRECTV, DUKE AND UNC TURN LACROSSE GOALS INTO COMMUNITY IMPACT
  March 3, 2026 by [email protected]
  2026 Men’s and Women’s Lacrosse Seasons to Benefit Ronald McDonald House Charities of the Triangle Through DIRECTV’s “Goals for Good” Program El Segundo, Calif. – DIRECTV is continuing to deepen its presence in collegiate athletics by activating its partnerships with Duke University and the University of North Carolina at Chapel Hill through a new community-focused […]
• NACDA and Learfield Extend Longstanding Partnership Through 2028
  March 3, 2026 by Eric Beovich
  CLEVELAND – The National Association of Collegiate Directors of Athletics (NACDA) and Learfield, the leading media and technology company powering college athletics, announced an extension of their longstanding partnership for the next three years. NACDA and Learfield have been affiliated since 2008, when the title sponsorship of the prestigious Learfield Directors’ Cup began. “The renewal of […]
• WTC Fiber Launches Partnership with K-State Athletics Featuring On-Field Logos at Tointon Family Stadium
  February 27, 2026 by Eric Beovich
  MANHATTAN, Kan. (Feb. 27, 2026) – Kansas State Athletics and K-State Sports Properties announced today a new partnership with WTC Fiber that is built for always-on visibility and local connectivity. The multi-year partnership is highlighted by premium on-field logo placement at Tointon Family Stadium, beginning this season. Established in nearby Wamego more than 100 years […]
• Omaha Athletics announces Control Services as first-ever jersey sponsor for the Maverick Hockey Program
  February 27, 2026 by [email protected]
  OMAHA, Neb. – Omaha Athletics announced Friday that Omaha-based Control Services has signed a multi-year agreement to become the first-ever uniform patch sponsor for Maverick Hockey. The sponsorship was facilitated through its exclusive multimedia rights holder, Learfield’s Omaha Sports Properties. With this announcement, Omaha becomes the first known non-Football Bowl Subdivision (FBS) institution to formalize […]
• Humann and Texas Athletics Bring Heart Health Month to Life Through In-Game Experiences That Highlight Cardiovascular Health in Action
  February 12, 2026 by Eric Beovich
  Austin-born cardiovascular supplement brand and UT Athletics partner to connect heart health, blood flow, and performance—on the court and beyond AUSTIN, Texas — During American Heart Health Month, Humann and Texas Athletics are coming together to bring new focus to cardiovascular and heart health through a series of immersive, in-game experiences designed to help fans […]
• Mississippi State Expands Partnership with BankFirst to Add On-Field Logo Placement at Dudy Noble Field
  February 7, 2026 by Eric Beovich
  STARKVILLE — Mississippi State Athletics and BankFirst, in partnership with Learfield’s Bulldog Sports Properties, announced an expanded, multi-year sponsorship that will place the BankFirst logo on the first and third baselines at Dudy Noble Field. The BankFirst logo will debut Saturday during Fan Day, presented by Coca-Cola. “There’s nothing quite like a day at Dudy Noble,” […]
• The Rivalry Series, Presented by Facebook, Returns this Saturday as UNC Hosts Duke
  February 6, 2026 by Eric Beovich
  CHAPEL HILL, N.C. and DURHAM, N.C. – Fans will see a fresh twist on one of college basketball’s most storied rivalries this weekend as The Rivalry, presented by Facebook, heads to Tar Heel country when Carolina and Duke tip off in Chapel Hill, N.C. As presenting sponsor of the most historic rivalry in basketball, Facebook […]